Although many coffee shop owners have invested a lot of money, time, and effort, there is almost no promising future for their coffee shops. In fact, acquiring the key to success requires the constant combination of numerous factors, skills, and experiences.
In this post, we’ve composed some useful and critical tips for a successful coffee shop. Let’s start to learn how to attract customers to your coffee shop now!
How To Attract Customers To Your Coffee Shop?
Be Present On Social Networks
We live in the era of Information Technology, and social networks are the most obvious representative of this high-tech time. Million people are using social networks every day. Therefore, improving your coffee shop’s visibility on social networks like Facebook or Instagram is a cost-saving way to engage more potential customers.
You should update all the basic information about your coffee shop, such as an address, phone number, menu, opening/closing hours, etc. What’s more, regularly upload beautiful photos, videos, and promotions of your coffee shops to show people that your place is active and always welcomes new customers.
Get Promoted By KOL
KOL, also known as Key Opinion Leader, is a group of people whose opinions will have an impact on a specific aspect of life. More importantly, these people have a steady and crowded fan base.
In case you want to boost the number of customers to your coffee shop, working with or sponsoring for these KOLs like food bloggers, travel bloggers, or lifestyle bloggers is one of the best strategies. As these people have a big influence, their advertisement about your coffee shop can help raise awareness and boost sales significantly.
However, remember not to ask or force the KOLs to overly flatter your shop. Once customers find out you give them false information, they will never come back no matter how hard you try!
Be On Food Delivery Apps
Food delivery apps are the wonderful sidekicks of any eating and drinking business. Besides, nowadays, people tend to enjoy their favorite cuisines and beverages at home due to the Covid-19 pandemic. For this reason, you should bring your business to food delivery apps to expand the customer reach.
Get High-Result Rate On Travel Websites
When you achieve a high ranking on travel websites, they will put your coffee shop at the top of their list. Truth be told, the travel website’s rating is always a valid and trustworthy source. As a result, many people will notice your place before other choices and pick your coffee shop to get their drinks. The key to improving your rank on these websites is to possess as many good reviews from customers as possible. So, don’t forget to ask your customer for decent feedback about your coffee shop on the travel websites!
Create Special Reward For Loyal Customers
Loyalty programs have long been an amazing method to encourage your customers’ come back. You should set up the loyalty program in the form of a membership card. The special rewards for loyal customers can be exclusive discounts, a free cake or drink for their birthdays, or just a simple birthday card for them. Who doesn’t love to have rewards and discounts, right?
Offer Free Wifi
Many people take coffee shops as an ideal place to work, study, or entertain. Therefore, free wifi is an indispensable element of a high-standard coffee shop. Don’t charge your customers an extra fee if they use wifi; this action will leave a bad impression on your customers!
Have Good Music And Decor
We bet that you at least once came back to a coffee shop because its music and decor theme matches your taste. Music and decoration must go along with each other. Before designing your coffee shop, you should choose which theme you want it to be – vintage, luxurious, or modern. Then, prepare a playlist of songs that matches the shop’s atmosphere.
In modern coffee shops, you can play the latest pop-hit, rap songs, or anything that is trending. On the other hand, the old hits are suitable for a vintage coffee shop. If you own a luxurious coffee shop, live melodious piano or violin playlists will be the perfect option.
Provide Various Choices Of Beverage, Desserts, And Accessories
Even though the menu of a coffee corner mainly consists of traditional black coffee or milk coffee. Yet, a successful coffee shop must be able to do more than that!
You can expand the diversity of your coffee shop’s menu with various drinks like hot chocolate, bubble milk tea, etc. Moreover, add some choices of desserts like cupcakes, muffins, cookies, croissants, cheesecake, tiramisu, etc. By doing this, you can meet the demand of customers of different ages.
When you have a steady and considerable number of customers, you can earn more profit by selling items with coffee-related graphics like T-shirts, keychains, stickers, cups, or bottles. If possible, print the logo of the coffee shop on these items. The more people use the accessories from your coffee shop; the more widely recognized your coffee shop logo will become.
Offer Excellent Customer Service
Customers not only pay for their drinks, but they also pay for the service. Hence, customer service is a top-notch factor you should focus on when managing a coffee shop. Excellent customer service should include at least three features: fast, dedication, and responsibility.
Your fast service will show your customers how well you understand their time value, especially in our busy and competitive lives. Besides, the dedicated service will leave a good impression about your good care to their needs and demands. Lastly, the responsibility in what you do will provide them with the highest-grade cups of coffee and desserts!
Operating a coffee shop has never been an easy business because you have to handle numerous competitors. The best way to win the race is to improve your coffee shop’s quality day by day and know how to attract customers to your coffee shop with good strategies.
Hopefully, you can soon achieve success with these tips!
Almost 20 years already spent committed to coffee and more than 3 years of experience as a barista at Starbucks. Madelyn Doyle graduated with a Bachelor’s Degree in Nutritional Science from the University of California and finished the Coffee Skills Program at the Specialty Coffee Association (SCA).